Following is part 2 of 2, focusing on commerce, consumer & market dynamics, and the implications on go to market strategies.
In part 1 of 2, we assessed the pandemic’s implications on capital accessibility & financial management for CPG, especially for emerging brands. Read Part 1 here. For context, part 2 begins with the same opening paragraph as part 1. As I write, events continue to unfold before our eyes, the flow of information is constant, and the entirety of what’s happening is fluid. We know the COVID-19 pandemic has created an unprecedented time of uncertainty, a range of emotions, and behavioral changes. Take a moment to breathe (like right now). The disruption we’re experiencing is extraordinary, but it is temporary, and we will return to normal even if a new normal is yet to be defined. What’s happening with commerce/sales dynamics:
What it means:
As I write, events continue to unfold before our eyes, the flow of information is constant, and the entirety of what’s happening is fluid. We know the COVID-19 pandemic has created an unprecedented time of uncertainty, a range of emotions, and behavioral changes. Take a moment to breathe (like right now). The disruption we’re experiencing is extraordinary, but it is temporary, and we will return to normal even if a new normal is yet to be defined.
This is part 1 of 2, where we’ll assess the pandemic’s implications on capital accessibility & financial management for CPG, especially for emerging brands. Part 2, here, focuses on commerce, consumer & market dynamics, and their implications on go to market strategies. What’s happening with capital:
Note that the above applies to “many”, not all. Several investors assured me they are still actively seeking deals and to deploy capital as close to the pace as they have been, and are maintaining the same criteria as before. What it means:
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About The Author...Michael Movitz has more than 25 years natural/organic products industry experience across retail, manufacturer, broker and market research organizations... Archives
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