Campbell’s isn’t just betting big on natural & organic, it’s GOING BIG. And everyone else will need to follow.
I attended the Campbell Investor Day conference today. Of the many take aways, the overriding notion is that Denise Morrison, Campbell CEO, gets it.
Denise clearly outlined the macro trends and rapid changes occurring in the marketplace and underscored Campbell’s commitment to being a leader in this environment. As it soon became apparent, this wasn’t just talk. What makes this CEO overview different is that the majority of macro trends affecting the food industry are directly aligned with the values and enduring philosophies of the natural products industry. In fact, a sizeable portion of the three-hour event was spent on topics front and center to it: transparency, being purpose driven, plain-labeled GMO claims, animal welfare concerns, supply chain traceability, fresher food, clean labels & ingredients, and more.
Unlike many other CPG companies who are following and trying to catch up with the trend, and who mention these terms as if they are on the outside looking in
After a decade of going it alone, Whole Foods Market is returning to cooperator status, a move that will empower its manufacturer supplier partners to provide more sophisticated insight back to the retailer, and help Whole Foods make more informed decisions accounting for broader market dynamics. The move is part of Whole Foods’ strategic nine-point plan to evolve and improve its trajectory, as the natural products industry has also expanded and evolved in many awesome ways the last several years. How did we get here and why is this news?
About The Author...
Michael Movitz has more than 25 years natural/organic products industry experience across retail, manufacturer, broker and market research organizations...