This morning I attended a webinar hosted by MIT and The Boston Consulting Group that previewed their latest annual sustainability research report. This year's report is titled, Investing For a Sustainable Future, with the key finding that "Investors see a strong link between corporate sustainability performance and financial performance — so they’re using sustainability-related data as a rationale for investment decisions like never before." The research report is well done, and I recommend reading & downloading it here. However with all of its great insight, there's one missing trigger that needs to occur for sustainability to be truly embedded into corporate strategy and embraced throughout an organization, especially at the executive and board level.
In 1990, fresh out of college and confident in my youthful ideals the world could be a better place, I sought out a job in the natural products industry. Any business that existed to sell authentically pure foods and herbal remedies, grown in harmony with the earth and packaged with minimal intervention by mechanization, resonated for me. I was following my inner Truth at a time when people who ate "health food" were considered odd, "out there", and rebellious. No longer.
About The Author...
Michael Movitz has more than 25 years natural/organic products industry experience across retail, manufacturer, broker and market research organizations...