Whole Foods is a Cooperating Retailer Again. Why Now? What Now?

After a decade of going it alone, Whole Foods Market is returning to cooperator status, a move that will empower its manufacturer supplier partners to provide more sophisticated insight back to the retailer, and help Whole Foods make more informed decisions accounting for broader market dynamics. The move is part of Whole Foods’ strategic nine-point plan to evolve and improve its trajectory, as the natural products industry has also expanded and evolved in many awesome ways the last several years. How did we get here and why is this news? 

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