​Our Foundation Difference

Many organizations support business transformation across sectors.
​What is The Movitz Group difference?
Objective Facts & Data

All evaluations and analyses start with facts, not hypotheses.
​
Sources include:
  • Retail scan data for reliable sell through information
  • Consumer behavioral and attitudinal survey data
  • Economic, social, and environmental metrics
  • Company executive statements
CPG & Retail Acumen

Founder Michael Movitz:
  • Worked as a principal industry expert supporting Kroger's assessment of a natural products growth strategy in 2012
  • Worked with multiple traditional retailers on merchandising strategies for natural products
  • Performed natural product market and portfolio opportunity assessments at many CPG companies
Network

Influential, active, connected and continuously growing to add value to our client relationships. 

Includes:
  • Founders, CEOs, executives, partners, managing directors
  • Manufacturers, retailers, distributors, brokers
  • Private equity, investment banking, institutional investors
  • Media, consultants, agencies
  • Marketing, sales, operations, finance, legal, business strategy, sector analysts
  • Policy influencers, grass roots advocates
Natural Industry History

Founder Michael Movitz:
  • As broker and mfg. rep, sold to Whole Foods Market, regional natural supermarkets, and independent health food stores
  • Sold the first energy bar, first refrigerated meatless hot dog, original Horizon organic milk half gallons, carob bars, and other emerging innovative natural products in the 1990’s
  • Worked sixteen years at SPINS, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry
  • Lobbied congress alongside the Organic Trade Association to advocate for organic sector priorities in the 2012 Farm Bill
Perspective & Context

The Movitz Group

  • Connects dots to see past what's next
  • Pays attention to things most people don't have time for or don't think to
  • Attends earnings calls, investor conferences, and executive discussion groups
  • Utilizes an extensive network to inform and support our work
  • Performs all work with seasoned senior executives
  • Founder and principal is a native natural industry executive with 25 years experience across disciplines
Mission
  • Dual emphasis on profits and purpose while progressing both
  • Seek to balance strategies for the benefit of enterprise and humanity
  • We are objective but not indifferent
  • We pursue work that fits our mission, not a revenue target​