The Movitz Group
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Progressive, informed, and insightful, our expert services provide the foundation to help you build or enhance your business.

Business can do better. People can do better. We can do better, together.


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The Movitz Group works with brands to identify and foster transformational opportunities to accelerate sustainable business in the consumer products industry.  

​We are your advocate, clearing the path to express your mission in a way that’s meaningful to ​you.

We are your partner, connecting the dots to pinpoint a practical path toward a new or renewed enterprise foundation.

We draw on our 30 plus years of industry experience and a seasoned coalition to form an ecosystem of expertise that surpasses the confines of traditional methodologies. Our progressive approach is mindful, methodical, provocative, and ultimately, solution-centered.

​​INVESTORS & STRATEGIC BUYERS

  • Target company identification, market performance and opportunity due diligence
  • Category and consumer dynamics review, including social sentiment
  • Review of target company competitive advantages, risks, and growth opportunities
  • Assessment of target company sales and marketing initiatives

BUSINESS STRATEGY FOR BRANDS

  • Business plans
  • Investor presentations
  • Comprehensive category & market overview using retail scan, consumer purchase behavior data, retailer loyalty card data, and survey data
  • Counseling, coaching and guidance through hard introspection, to reveal the motivational why to define purpose and achieve fulfillment

​SALES STRATEGY DEVELOPMENT & IMPLEMENTATION

  • Develop go-to-market models per channel
  • Create sales budgets & distribution goals and tracking mechanisms by company/region/rep/broker
  • Retail account prioritization and account planning
  • Create compelling account presentations; participate in account calls
  • Act as interim or part-time executive sales leadership; define role & responsibilities

​​PRODUCT POSITIONING & DEVELOPMENT

  • Message articulation & narrative refinement on label, website, social media, and trade collateral
  • Merchandising planning, from informal to formal assortment & category management processes
  • Pricing review from COGS inputs to shelf price, including comparisons to category & competitor benchmarks
  • Consumer profile & buying behavior review

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  • Home
  • Our Approach
    • Brand Prosperity Model
    • Analytic Process Difference
    • Organization Difference
  • Foundation Difference
  • Services
  • Who We Are
    • Meet The Movitz Group
    • Our Clients & Partners
  • Speed of Nature Blog
  • Resources
    • Investor and Pitch Resources
    • Industry Daily News
    • Incubators and Accelerators
    • Podcasts
  • Contact Us
  • New Page