Progressive, informed, and insightful, our expert services provide the foundation to help you build or enhance your business.
Business can do better. People can do better. We can do better, together.
The Movitz Group works with brands to identify and foster transformational opportunities to accelerate sustainable business in the consumer products industry.
We are your advocate, clearing the path to express your mission in a way that’s meaningful to you.
We are your partner, connecting the dots to pinpoint a practical path toward a new or renewed enterprise foundation.
We draw on our 30 plus years of industry experience and a seasoned coalition to form an ecosystem of expertise that surpasses the confines of traditional methodologies. Our progressive approach is mindful, methodical, provocative, and ultimately, solution-centered.
We are your advocate, clearing the path to express your mission in a way that’s meaningful to you.
We are your partner, connecting the dots to pinpoint a practical path toward a new or renewed enterprise foundation.
We draw on our 30 plus years of industry experience and a seasoned coalition to form an ecosystem of expertise that surpasses the confines of traditional methodologies. Our progressive approach is mindful, methodical, provocative, and ultimately, solution-centered.
INVESTORS & STRATEGIC BUYERS
- Target company identification, market performance and opportunity due diligence
- Category and consumer dynamics review, including social sentiment
- Review of target company competitive advantages, risks, and growth opportunities
- Assessment of target company sales and marketing initiatives
BUSINESS STRATEGY FOR BRANDS
- Business plans
- Investor presentations
- Comprehensive category & market overview using retail scan, consumer purchase behavior data, retailer loyalty card data, and survey data
- Counseling, coaching and guidance through hard introspection, to reveal the motivational why to define purpose and achieve fulfillment
SALES STRATEGY DEVELOPMENT & IMPLEMENTATION
- Develop go-to-market models per channel
- Create sales budgets & distribution goals and tracking mechanisms by company/region/rep/broker
- Retail account prioritization and account planning
- Create compelling account presentations; participate in account calls
- Act as interim or part-time executive sales leadership; define role & responsibilities
PRODUCT POSITIONING & DEVELOPMENT
- Message articulation & narrative refinement on label, website, social media, and trade collateral
- Merchandising planning, from informal to formal assortment & category management processes
- Pricing review from COGS inputs to shelf price, including comparisons to category & competitor benchmarks
- Consumer profile & buying behavior review