With over a quarter century of experience identifying opportunities in the conscious consumer goods space, the professionals at The Movitz Group are tuned in to the beat of the industry.
Michael has held leadership roles across multiple functions, including:
In April 2012 Michael joined with the Organic Trade Association (OTA) and met with three United States Members of Congress in Washington, DC, to advocate for organic priorities in the 2012 Farm Bill, and annual appropriations for critical programs for a healthy organic sector.
Meet Michael Movitz,
Founder of The Movitz Group
Michael Movitz has more than 25 years natural & organic products industry experience across retail, manufacturer, broker and market research organizations, including 16 years with SPINS, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry.
Over his long career, and particularly during his decade and a half with SPINS, Michael was at his best when observing, analyzing, internalizing, and interpreting broad market trends, the players influencing those trends, how those influencers interacted, and what it meant for them as well as consumers. Michael often personally analyzed retail scanner data, consumer panel data and other market research to build presentations and interpret implications.
In the process, Michael developed a foundation of thought leadership through the lens of the natural products industry, and broad and deep expertise in the consumer package goods & retail industries across categories, outlets, and consumers. Michael presented natural product industry macro trend reviews on behalf of SPINS at trade shows, conferences, webinars, national retail chain executive management meetings, and client board meetings, including being the featured speaker at a Bloomberg Intelligence webinar in April of 2015. Michael has also sat on numerous expert industry panels at trade shows and conferences discussing and debating topics related to natural, organic, non-GMO, specialty gourmet, functional, alternative sweeteners, and others, including an investor conference panel with Whole Foods co-CEO & Wild Oats former CEO in October 2011.
Additionally Michael was also the lead research and analysis contributor to SPINS’ annual Natural Products Industry retail landscape summary as well as led the research, analysis, insights and editorial for SPINS’ industry forecasting projects.
The scope of Michael's Consumer Package Goods Industry Expertise includes product innovation & positioning nuances; retail landscape dynamics; and policy, regulation, and certifications.
Michael earned his degree from the University of Southern California School of Business Entrepreneur Program.
Meet June Hope De La Mora, Manager Brand Strategy, Content & Communications
June Hope De La Mora's ingenuity and acumen in merchandising strategy, product positioning, trend forecasting, and customer engagement was cultivated while managing a suburban Chicago independent natural products store in the early 2000’s while attending university. June Hope subsequently took on the role of Natural Product Researcher at SPINS where she was immersed in complex databases of product attributes, product positioning, CPG industry insights, and trends. She internalized success factors for emerging as well as legacy brands, and established a reputation for accurately predicting trends across retail categories. June Hope’s background in anthropology, combined with her astuteness for brand positioning and consumer motivations, makes for an ideal lens through which to identify and interpret market opportunities. June Hope joined The Movitz Group in 2016 as a Brand Strategist, working with brands to crystallize their essence and messaging, and develop winning go-to-market strategies.
Outside of her participation in social justice advocacy and philanthropy, June Hope has a high level of intellectual curiosity and spends her time researching with a twinkle in her eyes, chiefly in the realm of cultural traditions and politics, while cozied next to her rescue dog, Mr. Edward.